Considering that the protection of handicraft products of the Azores is critical, especially where its promotion and marketing go beyond the regional level, it must be certified the origin and quality, contributing to its cultural value and its distinction in the market.
With this argument, the Decree No. 3/2019 of January 21st, 2019 creates the collective brand for the certification “Artesanato dos Açores” (Handicraft of the Azores) for products traditionally manufactured in the region, given that it’s the Regional Centre for Handicrafts responsibility to ensure the certification of origin and quality of craft products, being the embroideries the ones that inaugurated the brand.
The manufactured products, that integrate de Nacional Repertoire of Handicraft Activities, that are certified in the Azores today are:
– Typical Embroideries of the Azores;
– Typical Lace of the Azores;
– Traditional Weaving of the Azores;
– Fig Tree Kernel of the Azores;
– “Registos” of Senhor Santo Cristo dos Milagres;
– Bolos Lêvedos;
– Fish scales;
– Traditional sweets (Queijadas of Vila Franca do Campo, Dona Amélia’s cakes, “espécies” of S. Jorge, Queijadas of Graciosa and “Biscoitos de Orelha” from the island of Santa Maria);
– Ceramics of the Azores (figurines, pottery, faiance and tiles);
– “Lapinha” Christmas Cribs.
– Basketry of the Azores
– “Capacharia” of the Azores
– Hats of the Azores
– Confection of Dolls of the Azores
– Wicker furniture manufacturing or Similar
– Wood locks from the island of Corvo
– Viola da Terra
In addition to the technical process inherent in the registration of the brand, the certification of craft products in the Azores is also based on trust and responsibility of the manufacturers as key stakeholders in the distinction of their product in the market.
Quality assurance requires technical rigor, as required under the directive that regulates the product certification, but also a close supervision by the Technical Monitoring Committee (CAT), and also the support to producers in the production, promotion and marketing of the certified product, which is included in CRAA’s incentive system.
It is important to note that the certification process of artisanal products is not limited to a set of formal procedures, legal and bureaucratic; there is an entire research work, investigation, monitoring, financial support and consensus with the manufacturers. Entering the specific area of small-scale food production, the requirements for technical accuracy, quality and food security requires the extension of the working team and in this case, the involvement of other relevant activities in this area.
This is the work that CRAA is developing, relatively to scrimshaw (whalebone) and “massa sovada”.