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Newsletter August 2021


CRAA launched Hands on Azores Crafts – Hands on Azores Crafts

In July, the Regional Center for Handicrafts (CRAA) launched Hands on Azores Crafts – A Guide of the Azorean Handicrafts.

Hands on Azores Crafts is an offer of itineraries and handicraft experiences that introduces the artisans of the Azores and allows the discovery and direct experimentation of the ancient and unique know-how of the people of the Archipelago.

These routes comprise more than 100 artisanal production units from different areas, spread across the nine islands. Those who visit the Azores can plan their trip in advance by integrating these itineraries into their program to get to know the traditional arts and crafts.

Hands on Azores Crafts intends to stimulate cultural tourism in the handicraft sector, conquering the foreign market with a differentiating offer of tourist experience in which direct contact with craft activities is promoted and its products are publicized, namely those certified under the brand “Azores Crafts”, which are part of the region’s cultural heritage.

In addition to visits to the workshops of artisans, it is intended to promote activities and short-term workshops, allowing the public to experience the unique knowledge and techniques of regional handicrafts.

This was a project also developed in partnership with GRATER – Regional Development Association, through the Craft&Art – Capacitar pela Inovação project, under the Interreg Mac 2014-2020 Program.

They will be distributed in tourist offices and kiosks throughout the archipelago, small leaflets containing a QR code from which you can access information on the routes of each island, or you can consult the CRAA website at http://artesanato. azores.gov.pt/hands-on-azores-craft/ .

At a time when the pandemic context makes it difficult and often stops face-to-face training, CRAA reinvented its Hora do Ofício training project, adapting it to an online format.

On CRAA’s Facebook page and Youtube channel, you can review all tutorial videos published so far, guided by artisans from all over the archipelago who demonstrate, step by step, the creation of a piece. You can also follow the launch of new Hora do Ofício Online sessions.

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