CRAA is promoting, in partnership with the University of Minho, the 3rd edition of “Residência Criativa”, on the islands of Terceira and Graciosa, which addresses the theme of white embroidery, typical of those islands, in order to project the image of that handicraft activity. This edition aims to create a brand and give visibility, in national and international markets, with clothing and luxury home product lines, to an audience that appreciates not only excellence, but also culture and tradition. It was implemented a management team, to implement, manage and spread the brand in the market, increasing the visibility of the Azores Handicrafts and boosting the local economy.
